Online press releases are perfect for an SEO tactic called “link building.” Link building is the process of creating inbound links to your site from other sites. The more inbound links your site has pointing to it, the more popular your site is perceived to be by the engines. And that bodes well for your rankings. continue reading »

It’s the Christmas season. Do you know how I know?

I know it’s Christmas because I have no fewer than five lists on the go. My gift list, a secret gift list for my kids and husband, a list of year-end projects to complete, today’s MUD to do list, my grocery list…you get the picture.

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I found this rich information-packed post on the Outsmarts Marketing blog. Definitely worth a read. I am still extracting nuggets from it to improve my own Twitter presence.

photo credit: Jonty Wareing

For their size, taglines sure carry a lot of weight.

In just a few mighty words, you are making a statement that:

• Explains what your business is really about
• Conveys your promise to your clients
• Works for today – and has legs for tomorrow
• Touches an emotional chord with the reader
• Is easy for your target market to “get”
• Has “stand-out” value

It sounds simple enough, doesn’t it?

It isn’t.

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Last week, I tuned into another valuable webinar hosted by PRWeb with Greg Jarboe, President and CEO of SEO-PR.

As we all know the Internet has changed the face of the press release. But what’s more, the web has changed the way we measure the effectiveness of it. continue reading »