It’s the Christmas season. Do you know how I know?

I know it’s Christmas because I have no fewer than five lists on the go. My gift list, a secret gift list for my kids and husband, a list of year-end projects to complete, today’s MUD to do list, my grocery list…you get the picture.

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I found this rich information-packed post on the Outsmarts Marketing blog. Definitely worth a read. I am still extracting nuggets from it to improve my own Twitter presence.

photo credit: Jonty Wareing

For their size, taglines sure carry a lot of weight.

In just a few mighty words, you are making a statement that:

• Explains what your business is really about
• Conveys your promise to your clients
• Works for today – and has legs for tomorrow
• Touches an emotional chord with the reader
• Is easy for your target market to “get”
• Has “stand-out” value

It sounds simple enough, doesn’t it?

It isn’t.

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Last week, I tuned into another valuable webinar hosted by PRWeb with Greg Jarboe, President and CEO of SEO-PR.

As we all know the Internet has changed the face of the press release. But what’s more, the web has changed the way we measure the effectiveness of it. continue reading »

“So, what kind of writing do you like to do?”

I can’t count how many times I’ve been asked this question in a meeting with a potential client. And in more than twenty years in the business, I have always given a very similar pat answer. continue reading »