In case you haven’t discovered the amazing webinars that PRNewswire offers, I highly recommend them.

One of my clients has hired me to write press releases for the European market. As part of my research, I attended the PRNewswire webinar called “Communicating your message globally on a tight budget.” I believe that the webinar can be accessed in the PRNewswire archives, but here are some nuggets I came away with: continue reading »

I’m currently working on a site that I’m very excited about for a number of reasons. I have been teamed up with some great and talented people. The client respects our work. And this site utilizes my SEO writing ability to the max. It’s a chance for me to show my stuff.

So, in a brief moment of selfishness, I asked the web developer if we could add a writing credit to the bottom. I was told that the only credit added is “Website designed by…”

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This morning I tuned into an Out-Smarts Marketing podcast featuring one of my associates, Christine Rondeau of BlueLime Media. Christine is a self-professed “code monkey” who develops web sites, including my own Mud Creative site. Mhairi Petrovic of Out-Smarts asked Christine, “What do clients need to know before approaching a web developer?” Christine cites three main areas that are important to consider in advance of talking to a developer:

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A recent blog from Sue Horner of Red Jacket Diaries bemoans the fact that there is no glamour in the air anymore. Airlines feeling the pinch of rising prices seem to have forgotten about flying higher for satisfied customers.

Happily, I am writing this as I enjoy a smooth and friendly Westjet flight from Calgary to London. ( Although, I had to switch planes in Winnipeg, so it remains to be seen if my suitcase will make it or not.) But I digress.

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Part of the islands surrounding Santorini is Nea Kameni, an active volcano that is literally a barren mountain of pitch-black lava rock. Nea Kameni is host to thousands of walkers who brave the trek to the top. We decide to enlist.

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