Ad copy

Taglines – how copywriters say it all in three or four words

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Creative Commons License photo credit: Jonty Wareing

For their size, taglines sure carry a lot of weight.

In just a few mighty words, you are making a statement that:

  • Explains what your business is really about
  • Conveys your promise to your clients
  • Works for today – and has legs for tomorrow
  • Touches an emotional chord with the reader
  • Is easy for your target market to “get”
  • Has “stand-out” value

It sounds simple enough, doesn’t it?

It isn’t.

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December 08th, 2009

Posted in: Ad copy, Copywriting

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