Copywriting

Taglines – how copywriters say it all in three or four words

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Creative Commons License photo credit: Jonty Wareing

For their size, taglines sure carry a lot of weight.

In just a few mighty words, you are making a statement that:

  • Explains what your business is really about
  • Conveys your promise to your clients
  • Works for today – and has legs for tomorrow
  • Touches an emotional chord with the reader
  • Is easy for your target market to “get”
  • Has “stand-out” value

It sounds simple enough, doesn’t it?

It isn’t.

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Want better copywriting? Take a shovel to it!

I’m not what you would call a good gardener – but my friend Janine is. It seems that with a simple flick of her green thumb, Janine’s gardens magically transform into captivating arrays of colour, fragrance and style. When she offered to bring her special touch to my sad front garden, I jumped at the chance.

While digging in the dirt and learning how to make my garden grow, it struck me that there were some definite similarities between creating a beautiful garden and writing engaging copy.

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Giving credit on the web where it’s due

I’m currently working on a site that I’m very excited about for a number of reasons. I have been teamed up with some great and talented people. The client respects our work. And this site utilizes my SEO writing ability to the max. It’s a chance for me to show my stuff.

So, in a brief moment of selfishness, I asked the web developer if we could add a writing credit to the bottom. I was told that the only credit added is “Website designed by…”

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Top ten grammar mistakes on Web pages

Shortly after posting the article on “Blogging. An excuse for poor communication?,” I came across an excellent article by Robin Nobles at Search Engine Workshops called The top ten grammar errors that haunt Web pages. continue reading »

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Blogging. An excuse for poor communication?

The wonderful thing about blogging is it provides an open forum for musings, information sharing, and conversation between people with similar interests. Not to mention that it adds fresh content to a website, which is good for SEO rankings and link generation.

But often blogging, especially commenting on blogs, is done when the mood to say something strikes. continue reading »

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