Mud musings

If you’re checking my blog and wondering where the heck I’ve been, I just want to say “Thank you for dropping by!”  I didn’t fall off the face of the blogosphere, I’m just trying a new avenue.

After years of working as an independent copywriter and SEO writer, I have formed a new company with a partner – my long-time colleague and SEO mentor, Pat Assad.

Our company is called Azura Marketing. Our tagline, “We work the web for you,” encapsulates exactly what we do for our clients. Keeping pace with the ever-quickening pulse of online marketing, we can help you realize the rich opportunities of the new frontier.

The right mix of Internet marketing strategies can:

• Give your website stand-out power with SEO and PPC
• Help you connect with your Internet audience on a personal level with SEO copywriting
• Create a site that is a hub of interactive activity with SEO-friendly website design and programming
• Ensure that you’re mixing and mingling at all the web hot spots for your industry with social media
• Position you as the go-to expert in your field
• Turn your site into a sales-building machine
• Improve conversion rates
• Create meaningful, long-term relationships with your clients and prospects through email marketing

Let’s face it. Between PPC, SEO, Facebook, Twitter, blogs, autoresponders,  and more, the web has become an intricate digital labyrinth. Just talking about this stuff can send most people into a tailspin – let alone actually doing it.

That’s where we come in. Between our two heads, we have more than two decades of experience working in web environments. And many of our clients have watched their websites (and profits) soar to new heights with our help.

If you want to set your site higher, please visit us at  Azura Marketing.

Again – many thanks for checking in on Mud Creative. I hope that we can continue our professional relationship on the other side.

Today is Monday – the beginning of a whole new week.

I feel like a runner at the start line. Anything can happen now. The phone will ring or an email will come in, and I’ll be off – pounding at the keyboard, draining the coffee pot, feeling the rush of excitement, and soon…. bending under the weight of the stress. continue reading »

It’s the Christmas season. Do you know how I know?

I know it’s Christmas because I have no fewer than five lists on the go. My gift list, a secret gift list for my kids and husband, a list of year-end projects to complete, today’s MUD to do list, my grocery list…you get the picture.

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“So, what kind of writing do you like to do?”

I can’t count how many times I’ve been asked this question in a meeting with a potential client. And in more than twenty years in the business, I have always given a very similar pat answer. continue reading »

These days, it’s not unusual to conduct business with team members in different cities or countries. Recently, I had an opportunity to work on an exciting project along with other individuals who were also outsourced.

We “met” every week through conference calls and our project manager, working from his home office, kept everyone on track. Although we were independents, it was important that we gelled as a team to deliver the best results for our client.

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