Mud musings

Do you feed off pressure?

Today is Monday – the beginning of a whole new week.

I feel like a runner at the start line. Anything can happen now. The phone will ring or an email will come in, and I’ll be off – pounding at the keyboard, draining the coffee pot, feeling the rush of excitement, and soon…. bending under the weight of the stress. continue reading »

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Making a list and checking it twice

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It’s the Christmas season. Do you know how I know?

I know it’s Christmas because I have no fewer than five lists on the go. My gift list, a secret gift list for my kids and husband, a list of year-end projects to complete, today’s MUD to do list, my grocery list…you get the picture.

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My new mantra – I want copywriting work that makes me feel good

“So, what kind of writing do you like to do?”

I can’t count how many times I’ve been asked this question in a meeting with a potential client. And in more than twenty years in the business, I have always given a very similar pat answer. continue reading »

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11 tips for communicating with the virtual team

These days, it’s not unusual to conduct business with team members in different cities or countries. Recently, I had an opportunity to work on an exciting project along with other individuals who were also outsourced.

We “met” every week through conference calls and our project manager, working from his home office, kept everyone on track. Although we were independents, it was important that we gelled as a team to deliver the best results for our client.

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Tips to optimize your website easily

My friend Mhairi Petrovic of Out Smarts has just written a great post on “10 easy ways to optimize your site.” Take a look. It’s worth a read for those who aren’t “technodweebs.”

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