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	<title>Freelance web and seo copywriting from Mud Creative &#187; Mud musings</title>
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	<link>http://www.mudcreative.com</link>
	<description>Mud Creative - a writing company that makes sense of muddy waters</description>
	<lastBuildDate>Wed, 03 Mar 2010 21:13:07 +0000</lastBuildDate>
	
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		<title>Do you feed off pressure?</title>
		<link>http://www.mudcreative.com/mud-musings/feed-pressure/</link>
		<comments>http://www.mudcreative.com/mud-musings/feed-pressure/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 16:13:14 +0000</pubDate>
		<dc:creator>louise</dc:creator>
				<category><![CDATA[Life in general]]></category>
		<category><![CDATA[Mud musings]]></category>

		<guid isPermaLink="false">http://www.mudcreative.com/?p=558</guid>
		<description><![CDATA[Today is Monday – the beginning of a whole new week.
I feel like a runner at the start line. Anything can happen now. The phone will ring or an email will come in, and I’ll be off – pounding at the keyboard, draining the coffee pot, feeling the rush of excitement, and soon…. bending under [...]


Related posts:<ol><li><a href='http://www.mudcreative.com/mud-musings/mantra-work-feel-good/' rel='bookmark' title='Permanent Link: My new mantra – I want copywriting work that makes me feel good'>My new mantra – I want copywriting work that makes me feel good</a></li>
<li><a href='http://www.mudcreative.com/blogging/loss-words-blogging/' rel='bookmark' title='Permanent Link: At a loss for words when blogging?'>At a loss for words when blogging?</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>Today is Monday – the beginning of a whole new week.</p>
<p>I feel like a runner at the start line. Anything can happen now. The phone will ring or an email will come in, and I’ll be off – pounding at the keyboard, draining the coffee pot, feeling the rush of excitement, and soon…. bending under the weight of the stress.<span id="more-558"></span></p>
<h4>Does this sound familiar to you?</h4>
<p>I’m one of those people who like pressure. I feel I work better when I’m under the gun. I feel alive, productive, in demand.</p>
<p>But I also know that it could have dire consequences for my health.</p>
<h4>The adrenaline is like a drug</h4>
<p>I asked Gerrianne Clare, a life coach and creator of the <a href="http://www.clareconsulting.com/moment-is.htm">Moment-Is online coaching program</a>, what she says to people like me who thrive on pressure and colliding deadlines.</p>
<p>She tells me that I’m not alone, and that it’s the adrenaline that gets me moving and on task. “But being under pressure releases coritsol, the stress hormone.” It leaches into my system and can lead to anxiety and depression – or worse.</p>
<p>To relieve the pressure, Gerrianne’s advice is to impose my own timeline on myself. She suggests setting the intention that “there’s more work coming your way, and you need to get yourself prepared for that.”</p>
<p>So, let’s say I have an article due in a week. I set a timeline that I’m going to have this article written by today at 5 pm.  I’ve put myself under pressure and got the adrenaline pumping &#8211; without the stress that goes with it.</p>
<p>As part of the exercise, Gerrianne tells me to “Take an intentional breath at the beginning, and set my intention on high that I will achieve my goal within that time segment.” During this time, I am to be fully focused. I don’t think about anything else.</p>
<p>“When finished,” she says, “take a deep breath and acknowledge what you have accomplished.”</p>
<p>I can imagine the feeling of personal satisfaction that comes with completing a task within a set time frame. I am free to move on to the next project or take a walk if I feel like it. And I’m not continually pushing things dangerously close to their deadlines because I’m oversubscribed.</p>
<p>That’s one small step for productivity…one giant step for keeping stress at bay and taking better care of myself.</p>


<p>Related posts:<ol><li><a href='http://www.mudcreative.com/mud-musings/mantra-work-feel-good/' rel='bookmark' title='Permanent Link: My new mantra – I want copywriting work that makes me feel good'>My new mantra – I want copywriting work that makes me feel good</a></li>
<li><a href='http://www.mudcreative.com/blogging/loss-words-blogging/' rel='bookmark' title='Permanent Link: At a loss for words when blogging?'>At a loss for words when blogging?</a></li>
</ol></p>]]></content:encoded>
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		<item>
		<title>Making a list and checking it twice</title>
		<link>http://www.mudcreative.com/mud-musings/making-list-checking/</link>
		<comments>http://www.mudcreative.com/mud-musings/making-list-checking/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 16:08:02 +0000</pubDate>
		<dc:creator>louise</dc:creator>
				<category><![CDATA[Life in general]]></category>
		<category><![CDATA[Mud musings]]></category>
		<category><![CDATA[The virtual office]]></category>
		<category><![CDATA[list making]]></category>
		<category><![CDATA[lists]]></category>

		<guid isPermaLink="false">http://www.mudcreative.com/?p=515</guid>
		<description><![CDATA[
It’s the Christmas season. Do you know how I know?
I know it’s Christmas because I have no fewer than five lists on the go. My gift list, a secret gift list for my kids and husband, a list of year-end projects to complete, today’s MUD to do list, my grocery list…you get the picture.

List making [...]


Related posts:<ol><li><a href='http://www.mudcreative.com/mud-musings/feed-pressure/' rel='bookmark' title='Permanent Link: Do you feed off pressure?'>Do you feed off pressure?</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-thumbnail wp-image-520" title="IMG_0380_2_2_2" src="http://www.mudcreative.com/blog/wp-content/uploads/IMG_0380_2_2_21-150x150.jpg" alt="IMG_0380_2_2_2" width="150" height="150" /></p>
<h4>It’s the Christmas season. Do you know how I know?</h4>
<p>I know it’s Christmas because I have no fewer than five lists on the go. My gift list, a secret gift list for my kids and husband, a list of year-end projects to complete, today’s MUD to do list, my grocery list…you get the picture.</p>
<p><span id="more-515"></span><!--more--></p>
<p>List making was a habit I picked up from my mother. Growing up, I remember countless lists floating around the house. I also remember that my mother was (and still is) an extremely well-organized woman. She had to be  &#8211; running the family business and raising four kids. Our home hummed along like a well-oiled machine. Our linen closet and kitchen drawers were works of art. A place for everything. Everything in its place.</p>
<h4>A delicious sense of accomplishment</h4>
<p>Years ago at a conference, I participated in an exercise where people were grouped according to their birthdates. At my table, it was established that we were all Virgos. (Virgos are known for their attention to detail.) A common theme among us was that we all made lists. We talked about how good it felt to cross things off our lists. One Virgo said that if she finished something that wasn’t on her list, she would add it and then cross it off, just for the pure joy of it.</p>
<h4>An outlet for “energy leaks”</h4>
<p>Gerrianne Clare, a life coach and owner of <a href="http://www.clareconsulting.com">Clare Consulting,</a> recommends writing things down to “plug those energy leaks.” You know, those annoying “shoulds” that weigh on your mind because you can never seem to get to them – like balancing the books or organizing your storage room. These stressors ambush your time, rob you of energy and leave you feeling tired and unproductive.</p>
<p>Rather than continually pushing these niggling thoughts to the back of your brain, Gerrianne advises writing them down and breaking them into manageable tasks. “Get them out of your brain and onto paper. Acknowledge that they need to be done, and create a plan for yourself to do them.”</p>
<h4>Tools for list making</h4>
<p>For me, there’s really nothing like a good pen and a piece of paper. It feels real, tactile and…committed. And seeing a list of tasks crossed off is, well&#8230; a thing of beauty.</p>
<p>But since I am usually tethered to my computer, I also rely on <a href="http://www.microsoft.com/mac/products/entourage2008/default.mspx#/interacting_entourage/">Entourage</a> to keep my schedule and business tasks organized. I love the reminder feature of this program. I also appreciate that it can be synchronized with my BlackBerry.</p>
<p>Another great tool for basic list making is Tada Lists. It’s free and super simple to use.  I turn to <a href="http://tadalist.com/?__utma=1.369180823.1261006628.1261006628.1261006628.1&amp;__utmb=1.4.10.1261006628&amp;__utmc=1&amp;__utmx=-&amp;__utmz=1.1261006628.1.1.utmcsr=(direct)|utmccn=(direct)|utmcmd=(none)&amp;__utmv=-&amp;__utmk=">Tada Lists</a> for the “fun” stuff, like books I want to read and movies to see.</p>
<p>If you haven’t already discovered the joy of lists, I encourage you to do so. Even if you’re not a Virgo, list making can clear your mind, help you get things done and give you a powerful feeling of accomplishment and freedom!</p>


<p>Related posts:<ol><li><a href='http://www.mudcreative.com/mud-musings/feed-pressure/' rel='bookmark' title='Permanent Link: Do you feed off pressure?'>Do you feed off pressure?</a></li>
</ol></p>]]></content:encoded>
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		<item>
		<title>My new mantra – I want copywriting work that makes me feel good</title>
		<link>http://www.mudcreative.com/mud-musings/mantra-work-feel-good/</link>
		<comments>http://www.mudcreative.com/mud-musings/mantra-work-feel-good/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 15:21:44 +0000</pubDate>
		<dc:creator>louise</dc:creator>
				<category><![CDATA[Mud musings]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[writing copy]]></category>

		<guid isPermaLink="false">http://www.mudcreative.com/?p=473</guid>
		<description><![CDATA[“So, what kind of writing do you like to do?”

I can’t count how many times I’ve been asked this question in a meeting with a potential client. And in more than twenty years in the business, I have always given a very similar pat answer.


Related posts:<ol><li><a href='http://www.mudcreative.com/mud-musings/feed-pressure/' rel='bookmark' title='Permanent Link: Do you feed off pressure?'>Do you feed off pressure?</a></li>
<li><a href='http://www.mudcreative.com/mud-musings/mud-creative-hears-a-who/' rel='bookmark' title='Permanent Link: Mud Creative hears a WHO'>Mud Creative hears a WHO</a></li>
<li><a href='http://www.mudcreative.com/copywriting/copywriting-shovel-2/' rel='bookmark' title='Permanent Link: Want better copywriting? Take a shovel to it!'>Want better copywriting? Take a shovel to it!</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p><em>“So, what kind of writing do you like to do?”</em></p>
<p>I can’t count how many times I’ve been asked this question in a meeting with a potential client.  And in more than twenty years in the business, I have always given a very similar pat answer.<span id="more-473"></span></p>
<p>“Well, I have experience writing for &lt;insert industry vertical here.&gt;”</p>
<p>I guess I never really listened to the question. The operative word being “like.”</p>
<p>Last week, I had the pleasure of meeting some wonderful people at a Calgary marketing studio. The conversation was easy and comfortable. We were chatting about the usual stuff and “<strong>the</strong> question” came up.</p>
<p>Without hesitation, I said, “I want to write about things that make me feel good. I like to write for businesses that are serving people, not trying to sell them things they don’t need. I want to feel that I’m contributing to something bigger and better.”</p>
<p><strong>Whoa! Where did that come from?</strong></p>
<p>It’s not that I just made it up. It’s just that I’ve never verbalized it before. For much of my writing career, I was accepting any and all work because I had to, never really questioning whether I <em>liked</em> what I was writing.</p>
<p>After all these years, I’ve earned the right to choose work that gives me joy and purpose. That intention must be simmering inside of me, because my current workload is reflective of this.</p>
<p>For example, I’m working with Gerrianne Clare of <a href="http://clareconsulting.com">Clare Consulting</a> who has created a unique online tool for helping people live their best lives, moment by moment.</p>
<p>I’m doing PR work for Melody Murphy of <a href="http://jagorb.com">Jagorb International</a>, a single mom whose bold idea for a new round nail file has resulted in an offer to include her product in the gift bags at the Golden Globe Awards!</p>
<p>I’m a volunteer working with Doug Lacombe of <a href="http://communicatto.com">Communicatto</a> on a social media campaign for <a href="http://calgaryreads.com">Calgary Reads</a>, an organization that brings reading tutors into Calgary schools.</p>
<p>These days I’m up and at my desk earlier. I feel energized and happy.</p>
<p>Why? Because I’m doing what makes me feel good.</p>


<p>Related posts:<ol><li><a href='http://www.mudcreative.com/mud-musings/feed-pressure/' rel='bookmark' title='Permanent Link: Do you feed off pressure?'>Do you feed off pressure?</a></li>
<li><a href='http://www.mudcreative.com/mud-musings/mud-creative-hears-a-who/' rel='bookmark' title='Permanent Link: Mud Creative hears a WHO'>Mud Creative hears a WHO</a></li>
<li><a href='http://www.mudcreative.com/copywriting/copywriting-shovel-2/' rel='bookmark' title='Permanent Link: Want better copywriting? Take a shovel to it!'>Want better copywriting? Take a shovel to it!</a></li>
</ol></p>]]></content:encoded>
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		<item>
		<title>11 tips for communicating with the virtual team</title>
		<link>http://www.mudcreative.com/mud-musings/276/</link>
		<comments>http://www.mudcreative.com/mud-musings/276/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 00:26:06 +0000</pubDate>
		<dc:creator>louise</dc:creator>
				<category><![CDATA[Mud musings]]></category>
		<category><![CDATA[The virtual office]]></category>
		<category><![CDATA[independents]]></category>
		<category><![CDATA[outsourced suppliers]]></category>
		<category><![CDATA[virtual team]]></category>

		<guid isPermaLink="false">http://www.mudcreative.com/?p=276</guid>
		<description><![CDATA[These days, it’s not usual to conduct business with team members in different cities or countries. Here are a few tips to keeping everybody on the same page.


No related posts.]]></description>
			<content:encoded><![CDATA[<p>These days, it’s not unusual to conduct business with team members in different cities or countries. Recently, I had an opportunity to work on an exciting project along with other individuals who were also outsourced.</p>
<p>We “met” every week through conference calls and our project manager, working from his home office, kept everyone on track. Although we were independents, it was important that we gelled as a team to deliver the best results for our client.</p>
<p><span id="more-276"></span>During the two-month project, I learned a lot about communicating with a virtual team as well as with the end client.</p>
<h4>Here are a few tips I picked up along the way:</h4>
<p>•    <strong>Email addresses with the same company name. </strong>To communicate with the client, every team member should have an email address with the same company name. Even if the client is aware that you are part of a virtual team, it gets confusing when copious amounts of email related to one project are coming from different addresses.</p>
<p>•    <strong>Put all related emails in a sub-folder.</strong> It makes it much easier to find mail with specific bits of info like due dates, minor copy changes or last minute instructions. Keep the sub-folder for a couple months after the project is complete in case you need to refer back to it to find a date or piece of information later.</p>
<p>•    <strong>Write clear subject lines.</strong> Clearly state the purpose or content of the email in the subject line. Use the docket number if one has been assigned. Mention the project name or client as well as what the email holds (layout, copy, timesheets, invoice)</p>
<p>•    <strong>Consider who gets what</strong>. With so many emails flying around, not every member of the team needs to see every email. Use To: for the team members that need to take action on the email.  Use Cc: for those who should be informed, but who don’t need to reply or take action. Use Bc: rarely. This could lead to problems. Complete transparency is best but if you have to, send the email to those you want to take action and be informed, and later forward it to those you want to send a Bc: with a new introduction as to why they are receiving it.</p>
<p>•    <strong>Send important emails to yourself. </strong>If the email is very important or time sensitive, type your own address in the Cc: box so you have a copy as confirmation that it was sent.</p>
<p>•    <strong>Never be negative</strong>. Or talk about other team members or the client in any emails. If you receive a negative email, don’t reply by email. Call the sender instead. If the email was sent to more than one person, check with the other recipients to see if your interpretation is correct. It is easy to misunderstand one’s tone and intent in an email.</p>
<p>•    <strong>Avoid sending emails at night.</strong> Your client doesn’t need to know that you were working until 2 am on their project. Instead of making you look dedicated, it can be seen as poor time management. It may seem as though you’ve left this important work to the last minute or you’re simply too busy for this client. Also, working late means that things can get a little fuzzy and mistakes get made. Either write the email and save it as a draft to review and mail in the morning – or sleep on it and write it with a fresh brain the next day.</p>
<p>•    <strong>Write it. Walk away. </strong>Come back and read it again. If there is an attachment, open it to make sure it’s the correct document. Check the attachment to make sure the date, docket number and version number are correct. Press Send.</p>
<p>•    <strong>Keep the thread</strong>. Make sure your email maintains the thread of the conversation. You can adjust this in your email preferences.</p>
<p>•    <strong>Break it up. </strong>Use lots of line breaks and double space between paragraphs or main thoughts to make it easier for the reader to read and absorb the content.</p>
<p>•    <strong>Activate links.</strong> If you add a link to a webpage in the email be sure to add a space or return at the end of the URL. This makes the link active (turns blue), so the reader can just click on it to get to the website rather than copying the address and pasting it into the URL bar.</p>
<p>My thanks to Jeff Nelson at <a href="http://www.anduro.com">Anduro Marketing</a> for inspiring this post.</p>
<p>What ideas do you have for communicating with a virtual team?</p>


<p>No related posts.</p>]]></content:encoded>
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		<item>
		<title>Tips to optimize your website easily</title>
		<link>http://www.mudcreative.com/mud-musings/tips-to-optimize-your-website-easily/</link>
		<comments>http://www.mudcreative.com/mud-musings/tips-to-optimize-your-website-easily/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 17:46:39 +0000</pubDate>
		<dc:creator>louise</dc:creator>
				<category><![CDATA[Mud musings]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Out-Smarts Marketing]]></category>

		<guid isPermaLink="false">http://www.mudcreative.com/?p=147</guid>
		<description><![CDATA[My friend Mhairi Petrovic of Out Smarts has just written a great post on &#8220;10 easy ways to optimize your site.&#8221; Take a look. It&#8217;s worth a read for those who aren&#8217;t &#8220;technodweebs.&#8221;


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Podcasting. Is it ok to read?
Three things you need to know before talking to a [...]


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</ol>]]></description>
			<content:encoded><![CDATA[<p>My friend Mhairi Petrovic of <a href="http://out-smarts.com">Out Smarts</a> has just written a great post on &#8220;<a href="http://www.out-smarts.com/2009/02/16/10-easy-ways-to-optimize-your-site/">10 easy ways to optimize your site</a>.&#8221; Take a look. It&#8217;s worth a read for those who aren&#8217;t &#8220;technodweebs.&#8221;</p>


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<li><a href='http://www.mudcreative.com/mud-musings/podcasting-is-it-ok-to-read/' rel='bookmark' title='Permanent Link: Podcasting. Is it ok to read?'>Podcasting. Is it ok to read?</a></li>
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</ol></p>]]></content:encoded>
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