Podcasting

Wouldn’t you just love to know what people are saying about your business on the Internet? Whether positive or negative (or dead silence, which is not great either), understanding how your company is perceived by others is an important part of knowing how to shape your product or service to satisfy them.

Mhairi Petrovic of Out-Smarts provided this valuable list of free tools in her January newsletter so you can be your own personal fly on the wall. She has kindly offered to let me post it on my blog.

Take it away Mhairi…. continue reading »

Close on the heels of recording my first podcast with Mhairi Petrovic of Out-Smarts Marketing, I was “lurking” (yes, sorry kids, “lurking.”) on the Facebook page of long-time friend and podcasting consultant, Donna Papacosta of Trafalgar Communications.

Donna’s post on How to read a podcast script and not sound like you’re reading caught my eye. For anyone who is considering doing a podcast, my best advice is to be prepared. It’s number one on Donna’s list too. Often being prepared means determining what you’re going to say ahead of time, which then leads to writing out your script (or answers if it’s an interview,) which then means you might be inclined to read it. Making it sound natural can be a real challenge. Take heart. Read Donna’s helpful post and you’ll soon be sounding like a podcasting pro!

When Mhairi Petrovic of Out-Smarts asked me to do a podcast with her on SEO writing, I was very hesitant at first. I had worked on podcasts for clients before, but never imagined myself actually being in one. Mhairi assured me that it was very casual and relaxed – so I agreed to do it.

continue reading »