SEO

If you’re checking my blog and wondering where the heck I’ve been, I just want to say “Thank you for dropping by!”  I didn’t fall off the face of the blogosphere, I’m just trying a new avenue.

After years of working as an independent copywriter and SEO writer, I have formed a new company with a partner – my long-time colleague and SEO mentor, Pat Assad.

Our company is called Azura Marketing. Our tagline, “We work the web for you,” encapsulates exactly what we do for our clients. Keeping pace with the ever-quickening pulse of online marketing, we can help you realize the rich opportunities of the new frontier.

The right mix of Internet marketing strategies can:

• Give your website stand-out power with SEO and PPC
• Help you connect with your Internet audience on a personal level with SEO copywriting
• Create a site that is a hub of interactive activity with SEO-friendly website design and programming
• Ensure that you’re mixing and mingling at all the web hot spots for your industry with social media
• Position you as the go-to expert in your field
• Turn your site into a sales-building machine
• Improve conversion rates
• Create meaningful, long-term relationships with your clients and prospects through email marketing

Let’s face it. Between PPC, SEO, Facebook, Twitter, blogs, autoresponders,  and more, the web has become an intricate digital labyrinth. Just talking about this stuff can send most people into a tailspin – let alone actually doing it.

That’s where we come in. Between our two heads, we have more than two decades of experience working in web environments. And many of our clients have watched their websites (and profits) soar to new heights with our help.

If you want to set your site higher, please visit us at  Azura Marketing.

Again – many thanks for checking in on Mud Creative. I hope that we can continue our professional relationship on the other side.

photo credit: Search Engine People Blog

What’s a keyword?

Keywords (or keyphrases) are the words people type in the Google box to find something specific on the web.

Why do I care?

Let’s say you run a daycare centre in Toronto. A searcher types “Toronto daycare centre” in the search box, and you just happen to have this phrase on your site. continue reading »

Still a relatively new concept for many companies, SEO or Search Engine Optimization can seem like a magic pill. While it doesn’t happen overnight, in time, your newly SEO-ed site begins to rise in the rankings. You may notice you have more visitors, and maybe you start to see an increase in conversions or sales. These shifts must mean your SEO is working. Now that that’s done, you can relax, right?

Wrong.

continue reading »

I’ve been a fan of the press release distribution service, PRWeb, for several years now. The service has always been first rate. It’s easy to use and I can reach a real person by phone whenever I need to.

continue reading »

My friend Mhairi Petrovic of Out Smarts has just written a great post on “10 easy ways to optimize your site.” Take a look. It’s worth a read for those who aren’t “technodweebs.”