SEO

A neophyte guide to keyword research – Part 1

connecting search to social networks
Creative Commons License photo credit: Search Engine People Blog

What’s a keyword?

Keywords (or keyphrases) are the words people type in the Google box to find something specific on the web.

Why do I care?

Let’s say you run a daycare centre in Toronto. A searcher types “Toronto daycare centre” in the search box, and you just happen to have this phrase on your site. continue reading »

Bookmark and Share

SEO. The quicker fixer upper – NOT!

Still a relatively new concept for many companies, SEO or Search Engine Optimization can seem like a magic pill. While it doesn’t happen overnight, in time, your newly SEO-ed site begins to rise in the rankings. You may notice you have more visitors, and maybe you start to see an increase in conversions or sales. These shifts must mean your SEO is working. Now that that’s done, you can relax, right?

Wrong.

continue reading »

Bookmark and Share

Why I like to use PRWeb for online press releases

I’ve been a fan of the press release distribution service, PRWeb, for several years now. The service has always been first rate. It’s easy to use and I can reach a real person by phone whenever I need to.

continue reading »

Bookmark and Share

Tips to optimize your website easily

My friend Mhairi Petrovic of Out Smarts has just written a great post on “10 easy ways to optimize your site.” Take a look. It’s worth a read for those who aren’t “technodweebs.”

Bookmark and Share

My first podcast is definitely not my last

When Mhairi Petrovic of Out-Smarts asked me to do a podcast with her on SEO writing, I was very hesitant at first. I had worked on podcasts for clients before, but never imagined myself actually being in one. Mhairi assured me that it was very casual and relaxed – so I agreed to do it.

continue reading »

Bookmark and Share

Next Page »

BLOG CATEGORIES

RECENT COMMENTS

  • Shanna Cramer"White space really makes a difference in publications where you pay by the square inch. Everyone else..."
  • Chris@ 48hours logo design"Good point. with less white space left on a page, it sometimes jump out become the..."
  • Mhairi"Wouldn’t you know – I am a Virgo too! I like paper lists best of all although I do use Tada and..."