photo credit: Jayegirl99
In our last post, we outlined some basic strategies for researching your keywords or keyphrases. Assuming that you now have a list of keywords you are confident your potential customers are searching with, it’s time to weave them into your site. continue reading »
Still a relatively new concept for many companies, SEO or Search Engine Optimization can seem like a magic pill. While it doesn’t happen overnight, in time, your newly SEO-ed site begins to rise in the rankings. You may notice you have more visitors, and maybe you start to see an increase in conversions or sales. These shifts must mean your SEO is working. Now that that’s done, you can relax, right?
When Mhairi Petrovic of Out-Smarts asked me to do a podcast with her on SEO writing, I was very hesitant at first. I had worked on podcasts for clients before, but never imagined myself actually being in one. Mhairi assured me that it was very casual and relaxed – so I agreed to do it.
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