Social media

If you’re checking my blog and wondering where the heck I’ve been, I just want to say “Thank you for dropping by!”  I didn’t fall off the face of the blogosphere, I’m just trying a new avenue.

After years of working as an independent copywriter and SEO writer, I have formed a new company with a partner – my long-time colleague and SEO mentor, Pat Assad.

Our company is called Azura Marketing. Our tagline, “We work the web for you,” encapsulates exactly what we do for our clients. Keeping pace with the ever-quickening pulse of online marketing, we can help you realize the rich opportunities of the new frontier.

The right mix of Internet marketing strategies can:

• Give your website stand-out power with SEO and PPC
• Help you connect with your Internet audience on a personal level with SEO copywriting
• Create a site that is a hub of interactive activity with SEO-friendly website design and programming
• Ensure that you’re mixing and mingling at all the web hot spots for your industry with social media
• Position you as the go-to expert in your field
• Turn your site into a sales-building machine
• Improve conversion rates
• Create meaningful, long-term relationships with your clients and prospects through email marketing

Let’s face it. Between PPC, SEO, Facebook, Twitter, blogs, autoresponders,  and more, the web has become an intricate digital labyrinth. Just talking about this stuff can send most people into a tailspin – let alone actually doing it.

That’s where we come in. Between our two heads, we have more than two decades of experience working in web environments. And many of our clients have watched their websites (and profits) soar to new heights with our help.

If you want to set your site higher, please visit us at  Azura Marketing.

Again – many thanks for checking in on Mud Creative. I hope that we can continue our professional relationship on the other side.

Wouldn’t you just love to know what people are saying about your business on the Internet? Whether positive or negative (or dead silence, which is not great either), understanding how your company is perceived by others is an important part of knowing how to shape your product or service to satisfy them.

Mhairi Petrovic of Out-Smarts provided this valuable list of free tools in her January newsletter so you can be your own personal fly on the wall. She has kindly offered to let me post it on my blog.

Take it away Mhairi…. continue reading »

I found this rich information-packed post on the Outsmarts Marketing blog. Definitely worth a read. I am still extracting nuggets from it to improve my own Twitter presence.

Last week, I tuned into another valuable webinar hosted by PRWeb with Greg Jarboe, President and CEO of SEO-PR.

As we all know the Internet has changed the face of the press release. But what’s more, the web has changed the way we measure the effectiveness of it. continue reading »

With so many avenues of communication available online now, how in the cyberworld do you keep tabs on what is being said about your company, products and services, competitors and your industry in general? In her latest blog post, Mhairi Petrovic of Out-Smarts Marketing offers some suggestions for free and paid tools that will help you stay “in the know” online. Check out “Are you listening?”