Twitter

Wouldn’t you just love to know what people are saying about your business on the Internet? Whether positive or negative (or dead silence, which is not great either), understanding how your company is perceived by others is an important part of knowing how to shape your product or service to satisfy them.

Mhairi Petrovic of Out-Smarts provided this valuable list of free tools in her January newsletter so you can be your own personal fly on the wall. She has kindly offered to let me post it on my blog.

Take it away Mhairi…. continue reading »

I found this rich information-packed post on the Outsmarts Marketing blog. Definitely worth a read. I am still extracting nuggets from it to improve my own Twitter presence.

Last week, I tuned into another valuable webinar hosted by PRWeb with Greg Jarboe, President and CEO of SEO-PR.

As we all know the Internet has changed the face of the press release. But what’s more, the web has changed the way we measure the effectiveness of it. continue reading »

Have you heard this one? “I just don’t get Twitter.”

Twitter is a free service that lets you micro-blog at whim using just 140 characters to say something really deep – or something terribly shallow, depending on your mood.

For months, my Twitter page said the same thing: “Trying to find out what’s in Twitter for me.” My picture was the generic Twitter icon. Every now and then, I would look at people’s tweets, shrug and do something else. Then something changed…

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