photo credit: Jayegirl99
In our last post, we outlined some basic strategies for researching your keywords or keyphrases. Assuming that you now have a list of keywords you are confident your potential customers are searching with, it’s time to weave them into your site. continue reading »
I’m not what you would call a good gardener – but my friend Janine is. It seems that with a simple flick of her green thumb, Janine’s gardens magically transform into captivating arrays of colour, fragrance and style. When she offered to bring her special touch to my sad front garden, I jumped at the chance.
While digging in the dirt and learning how to make my garden grow, it struck me that there were some definite similarities between creating a beautiful garden and writing engaging copy.
Still a relatively new concept for many companies, SEO or Search Engine Optimization can seem like a magic pill. While it doesn’t happen overnight, in time, your newly SEO-ed site begins to rise in the rankings. You may notice you have more visitors, and maybe you start to see an increase in conversions or sales. These shifts must mean your SEO is working. Now that that’s done, you can relax, right?
This morning I tuned into an Out-Smarts Marketing podcast featuring one of my associates, Christine Rondeau of BlueLime Media. Christine is a self-professed “code monkey” who develops web sites, including my own Mud Creative site. Mhairi Petrovic of Out-Smarts asked Christine, “What do clients need to know before approaching a web developer?” Christine cites three main areas that are important to consider in advance of talking to a developer:
Shortly after posting the article on “Blogging. An excuse for poor communication?,” I came across an excellent article by Robin Nobles at Search Engine Workshops called The top ten grammar errors that haunt Web pages. continue reading »
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