Web development

photo credit: Jayegirl99

How to weave keywords into your copy

In our last post, we outlined some basic strategies for researching your keywords or keyphrases. Assuming that you now have a list of keywords you are confident your potential customers are searching with, it’s time to weave them into your site. continue reading »

Still a relatively new concept for many companies, SEO or Search Engine Optimization can seem like a magic pill. While it doesn’t happen overnight, in time, your newly SEO-ed site begins to rise in the rankings. You may notice you have more visitors, and maybe you start to see an increase in conversions or sales. These shifts must mean your SEO is working. Now that that’s done, you can relax, right?

Wrong.

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I’m currently working on a site that I’m very excited about for a number of reasons. I have been teamed up with some great and talented people. The client respects our work. And this site utilizes my SEO writing ability to the max. It’s a chance for me to show my stuff.

So, in a brief moment of selfishness, I asked the web developer if we could add a writing credit to the bottom. I was told that the only credit added is “Website designed by…”

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This morning I tuned into an Out-Smarts Marketing podcast featuring one of my associates, Christine Rondeau of BlueLime Media. Christine is a self-professed “code monkey” who develops web sites, including my own Mud Creative site. Mhairi Petrovic of Out-Smarts asked Christine, “What do clients need to know before approaching a web developer?” Christine cites three main areas that are important to consider in advance of talking to a developer:

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