Web development

If you’re checking my blog and wondering where the heck I’ve been, I just want to say “Thank you for dropping by!”  I didn’t fall off the face of the blogosphere, I’m just trying a new avenue.

After years of working as an independent copywriter and SEO writer, I have formed a new company with a partner – my long-time colleague and SEO mentor, Pat Assad.

Our company is called Azura Marketing. Our tagline, “We work the web for you,” encapsulates exactly what we do for our clients. Keeping pace with the ever-quickening pulse of online marketing, we can help you realize the rich opportunities of the new frontier.

The right mix of Internet marketing strategies can:

• Give your website stand-out power with SEO and PPC
• Help you connect with your Internet audience on a personal level with SEO copywriting
• Create a site that is a hub of interactive activity with SEO-friendly website design and programming
• Ensure that you’re mixing and mingling at all the web hot spots for your industry with social media
• Position you as the go-to expert in your field
• Turn your site into a sales-building machine
• Improve conversion rates
• Create meaningful, long-term relationships with your clients and prospects through email marketing

Let’s face it. Between PPC, SEO, Facebook, Twitter, blogs, autoresponders,  and more, the web has become an intricate digital labyrinth. Just talking about this stuff can send most people into a tailspin – let alone actually doing it.

That’s where we come in. Between our two heads, we have more than two decades of experience working in web environments. And many of our clients have watched their websites (and profits) soar to new heights with our help.

If you want to set your site higher, please visit us at  Azura Marketing.

Again – many thanks for checking in on Mud Creative. I hope that we can continue our professional relationship on the other side.

photo credit: Jayegirl99

How to weave keywords into your copy

In our last post, we outlined some basic strategies for researching your keywords or keyphrases. Assuming that you now have a list of keywords you are confident your potential customers are searching with, it’s time to weave them into your site. continue reading »

Still a relatively new concept for many companies, SEO or Search Engine Optimization can seem like a magic pill. While it doesn’t happen overnight, in time, your newly SEO-ed site begins to rise in the rankings. You may notice you have more visitors, and maybe you start to see an increase in conversions or sales. These shifts must mean your SEO is working. Now that that’s done, you can relax, right?

Wrong.

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I’m currently working on a site that I’m very excited about for a number of reasons. I have been teamed up with some great and talented people. The client respects our work. And this site utilizes my SEO writing ability to the max. It’s a chance for me to show my stuff.

So, in a brief moment of selfishness, I asked the web developer if we could add a writing credit to the bottom. I was told that the only credit added is “Website designed by…”

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This morning I tuned into an Out-Smarts Marketing podcast featuring one of my associates, Christine Rondeau of BlueLime Media. Christine is a self-professed “code monkey” who develops web sites, including my own Mud Creative site. Mhairi Petrovic of Out-Smarts asked Christine, “What do clients need to know before approaching a web developer?” Christine cites three main areas that are important to consider in advance of talking to a developer:

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