Comments on: Want better copywriting? Take a shovel to it! http://www.mudcreative.com/copywriting/copywriting-shovel-2/ Mud Creative - a writing company that makes sense of muddy waters Mon, 28 Jun 2010 15:07:42 +0000 hourly 1 By: Amelia Vargo http://www.mudcreative.com/copywriting/copywriting-shovel-2/comment-page-1/#comment-2183 Amelia Vargo Thu, 11 Jun 2009 08:05:31 +0000 http://www.mudcreative.com/?p=393#comment-2183 There are definite lessons here. There are definite lessons here.

]]> By: Holly Buchanan http://www.mudcreative.com/copywriting/copywriting-shovel-2/comment-page-1/#comment-2175 Holly Buchanan Wed, 10 Jun 2009 14:05:55 +0000 http://www.mudcreative.com/?p=393#comment-2175 Great advice - especially "save only what needs to be there". I do a lot of testing of web copy, and cutting down the copy almost always improves conversion. It forces you to be concise, yet powerful. good stuff! Great advice – especially “save only what needs to be there”. I do a lot of testing of web copy, and cutting down the copy almost always improves conversion. It forces you to be concise, yet powerful.

good stuff!

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