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What is your website writing process?

What kind of writing do you do?

What are your rates?

 

What is your website writing process?

 Every project is unique and often the “process” just happens accordingly. But in general:

  • We have a virtual or in-person meeting to go over your requirements. During this meeting, we learn about your business and your goals for your website.
  • The home page or a single web page is written first for your approval on the tone and style of the copy. Once that is approved, the other pages can follow. If it is a large site, we can determine which pages are your priorities and do them in stages.
  • Unless it is a small site (~ 5 pages), we “feed” you the copy as the pages or groups of pages are written. We do this for a few reasons: to insure that we are staying true to the tone and style established in the beginning; to keep the project moving in the right direction; to enable a change in direction if it’s required.
  • All web pages are written for the intended audience. We make sure that your website is relatable and speaks to your market in a language they understand.
  • As part of the writing process, we write copy that uses SEO best practices to make it easier for prospects to find your site online, and help improve your rankings. We do not conduct keyword research. You must provide targeted keywords, or we can engage a service to conduct keyword research for your site.
  • Keyphrases are included in your copy where we know the search engines look for them – without keyword stuffing. Your web copy flows naturally. Always visitors first, engines second.
  • We ensure that no page is a dead end by adding a call-to-action. We look for opportunities to incorporate hyperlinks in the copy. We want to keep visitors engaged and moving from page to page of your site.
  • If your website is new or undergoing a revamp, we provide recommendations on navigation and the overall user experience (UX) to help plot out a path that takes visitors to the contact page or helps to close the sale on retail sites.
  • Sometimes, clients request assistance in navigating the backend of the website so they can do their own updates. We are very familiar with WordPress and can familiarize clients with the WordPress CMS.

What kind of writing do you do?

Mud Creative writers have the ability and experience to take on virtually any writing request for a wide range of industries. We write for web, print, video and radio. We wouldn’t turn down a one-off ad if that’s what you need, but the type of projects that really get us pumped are those that present us with a challenge, such as:

  • Copywriting for companies struggling to find a unique voice in a crowded market
  • Websites that are stalled because the message isn’t jelling, or owners are challenged to build their story
  • Reviewing and editing splintered content from various sources to align them into a tighter, unified message
  • SEO copywriting that reaches readers’ hearts and minds, but also pleases the search engines
  • Multi-layer campaigns that require strong, consistent messaging across all media channels
  • On-going projects that rely on a writer as the “keeper of the story” to ensure brand integrity for the long term

What are your rates?

Ah, the delicate topic of rates. There are many writers out there and just as many price points. The old adage still rings true: You get what you pay for. Our rates reflect our level of expertise and the quality of our work.

Let’s talk first about your needs and goals, and how Mud Creative can help you get there before we discuss rates. If you’re still not sure, we can provide a writing sample for a reasonable fee and go from there!


If your question hasn’t been addressed here or you need more information, send us an email and ask away. We will get back to you in short order.