Interactive Brochure copywriting

Visa Chip & PIN

Visa cards with embedded computer chips are coming to Canada. Visa Canada needed a captivating way to introduce merchants to Chip & PIN, and to provide them with the information they needed to make a seamless conversion to the new technology in their stores. Mud Creative was contracted to develop the architecture, brochure copywriting and video scripts for the interactive brochure.

With permission from m marketing inc.

Bell Canada Enterprise – Healthcare

Bell needed more than a flat-line brochure to promote the company as an ICT (information communications technology) solutions provider to the healthcare industry. The prescription was an exciting, interactive brochure that combines words with images and videos.

Mud Creative was called upon to develop the architecture and provide brochure copywriting. This included the need to distill a mountain of sometimes very technical information down to salient messages. The Bell interactive brochure is printable and downloadable, and multi-purpose. It can be distributed on CDs, viewed at events and used in one-to-one presentations. Click the image to see sample pages from the Bell interactive brochure.

With permission from m marketing inc.