Magazine writing and editing

Bright Future

Scotiabank has long supported the well-being of communities around the world. The Bright Future magazine highlights the bank’s philanthropic efforts to improve the lives of children in communities throughout the Caribbean and Central and South America – from fighting malnutrition in Mexico to teaching road safety in Jamaica.

Mud Creative (formerly Sandbox Creative) worked in collaboration with UpsideDown Communications of Toronto, Ontario to create the new Bright Future magazine. Louise Desmarais was hired to provide magazine writing and editing (based on contributions from 27 Scotiabank branches), conduct interviews, select photographs, and work with a designer to create this beautiful magazine. Bright Future demonstrates the unfaltering commitment of Scotiabank and its employees to working together to make a difference for the young people in developing countries.