Magazines
ODAA Journal
The Ontario Dental Assistants Association (ODAA) is the certifying body and membership association supporting dental assistants in Ontario. The ODAA produces a magazine for nearly 8,000 members three times a year to provide readers with articles on topics such as infection control, plus profiles on ODAA members, updates on meetings and regulation efforts and more.
For two years, Mud Creative has been contracted to develop the editorial outline, conduct interviews for member profiles, research and write a health article, edit supplied content, and co-ordinate the production of the magazine with the ODAA’s agency of record, Link Advertising. In addition to work on the Journal, Mud Creative provides copywriting for the ODAA website, brochures and ads. Click the image to download the pdf.
With permission from Link Advertising
Bright Future
Scotiabank has long supported the well-being of communities around the world. The Bright Future magazine highlights the bank’s philanthropic efforts to improve the lives of children in communities throughout the Caribbean and Central and South America - from fighting malnutrition in Mexico to teaching road safety in Jamaica.
Mud Creative (formerly Sandbox Creative) worked in collaboration with UpsideDown Communications of Toronto, Ontario to create the new Bright Future magazine. Louise Desmarais was hired to compose the content (based on contributions from 27 Scotiabank branches), conduct interviews, select photographs, and work with a designer to create this beautiful magazine. Bright Future demonstrates the unfaltering commitment of Scotiabank and its employees to working together to make a difference for the young people in developing countries.