Optimized websites with seo copywriting
Ember Resources
Ember Resources is a natural gas company focused on coalbed methane – an unconventional gas resource. Not only did Ember Resources want to update the look of their site, they also wanted an optimized website that would make the search engines sit up and take notice. Several companies collaborated on the new site: Foundry Creative (design) Cornerstone Technologies (site development), Vovia (SEO) and Mud Creative (SEO copywriting). First draft copy and keywords were provided, and Mud Creative applied SEO best practices to the on-page content to not only assist with the optimization of the Ember Resources site, but also to engage visitors.
Flax Dental
An SEO writer’s dream, www.flaxdental.com gave Mud Creative an opportunity to do a total SEO copywriting makeover. Working closely with Dr. Hugh Flax, an internationally known and accredited cosmetic dentist in Atlanta, Georgia, and Carla Reis, search engine strategist and President of Quest Quality Solutions, more than 50 pages were rewritten for the optimized website. Flax Dental now not only offers a warmer, more accessible experience for visitors, it also has enough keyword-rich content to be irresistible to the search engines.
Mibrella
If you’ve ever used an umbrella while golfing, you know how annoying it is to have to keep opening and closing it. Mibrella has changed all that. Mibrella is a unique asymmetrical golf umbrella that can stay open throughout your game. In between shots, it is mounted on a golf cart – still open. No need to close, store and go.
The creators of Mibrella wanted a standout site to showcase their revolutionary product. To design and develop the site, they asked Tzaddi Gordon who in turn asked Mud Creative to come on board to help tell their story. Using some basic SEO strategies, the optimized website content was written to speak directly to golf tournament organizers and pro shop owners. www.mibrella.com gets first page Google results for such phrases as “tee gift for golf pro shop” and “tee gift for charity golf tournaments.”
Eldorado Hotel & Spa
In Spanish, “Eldorado” means The Golden One. For guests of the Eldorado Hotel & Spa in Santa Fe, New Mexico, “Eldorado” means a memorable visit graced by the art of hospitality. Approaching its 20th anniversary, the stately landmark hotel needed web copy and a refreshed look that supported its AAA Four Diamond Rating.
Mud Creative was selected to work with Brenda McKinney of i desygn to create a web environment with the same elegant tone and manner as the stunning hotel itself. While the original scope of the project is complete, both Mud Creative and i desygn are periodically hired to keep the site current. Click the image to view the site.
yorkregion.com
yorkregion.com is an award-winning community website serving residents and businesses of York Region. It provides community news, event information, movie and real estate listings, and job search opportunities. Unhappy with its page view numbers and search engine ratings, yorkregion.com hired Mud Creative to help make the site more visible to the engines and more valuable to its visitors.
In February 2007, yorkregion.com was receiving just over 750,000 page views with only 76,000 new visitors. Through continual tweaking of the content and SEO copywriting, development of meta and title tags, plus some PR work, yorkregion.com reached 1,000,000 page views and just over 100,000 new visitors by October 2007. In addition, the optimized website went from a Google ranking of 0/10 to 4/10. Optimization and restructuring work is ongoing, and new service sections are in development to make each visit richer and to boost loyalty. Click the image to view the site.
Out of Chaos
Clutter Consultant, Linda Chu is the founding owner of Out of Chaos: Professional Organizing Solutions. Her company offers organizing and de-cluttering services for individuals and large corporations. Linda is also a professional speaker and offers seminars and workshops on the topic of organizing.
The Out of Chaos site was reconceptualized by Bluelime Media with a specific request for SEO copywriting to improve the site’s rankings. The meta tags, title tags and visible content was optimized by Mud Creative. Out of Chaos now enjoys top, first-page rankings for phrases such as “Speaker on Organizing, Vancouver” and “Professional Organizer, Vancouver.” Click on the image to view the site.
Chakravibe
Chakravibe designs and sells unique, one-of-a-kind jewellery pieces linked by color to the seven chakras, which are the body’s essential energy centres. This beautiful and serene site was designed by Blue Citrus, and SEO copywriting was provided by Mud Creative to both educate and inspire visitors on how to enhance their beings with color and centre themselves with positive energy. Click the image to view the site.
Lerners Law Firm
A London/Toronto, Ontario law firm with fearless advocates and tireless litigators, Lerners needed a contemporary new web look that reflected the generational range of the firm’s more than 200 lawyers. In addition, the client wanted content that didn’t sound like legal speak, but rather, connected with visitors on a more main street level. Mud Creative was hired by the firm’s agency of record, Link Advertising, to develop the information architecture and write the copy for the dynamic new site. Click the image to view the site.
Lerners
With permission from Link Advertising
Steeves & Rozema Retirement Communities
Steeves & Rozema specializes in developing retirement and long-term care communities for seniors in Southern Ontario. The company’s retirement living division required a complete rebranding and new marketing materials. Mud Creative was hired by the company’s marketing consultant, Stride Associates, to provide copywriting services that ranged from the tagline “Leave your cares. Live your life.” to the print collateral to the website. The clean, warm and friendly design was created by Vortex Visual Concepts. Click the image to view the site.