What is search engine copywriting and why do you want it for your website?
Have you ever wondered how websites show up on the first page of Google, Yahoo or MSN? Yes, it’s quite possible that those businesses have bought their way to the top, but it’s also probable that their sites have been professionally optimized for the search engines.
Search engine optimization or SEO is the process of making a website search-engine friendly, thus improving its rankings with the search engines. Higher rankings on Search Engine Results Pages (SERPS) increase the chances of your website being found by prospective customers. Did you know that the average web user never goes past the third page of search results?
What does copywriting have to do with search engine optimization?
When it comes to SEO, content is king. Why? Because search engine spiders (programs that survey your website) can’t read pictures. For the most part, search engine spiders ignore what they don’t understand and look for what they do understand - text. So, in order for the search engines to determine if your website is worth displaying on a results page, they have to find the right words within your site to latch onto.
SEO copywriting is all about creating keyword-rich body copy, title tags (the grey bar at the top of each web page) and background coding. The search engines “spider” through a website’s content looking for a specific phrase a searcher has typed into its search box. The more strategically a website uses that particular phrase, the higher its rankings on the SERPS may be.
Persuasive SEO copywriting does more than attract search engines
Beyond getting your website higher rankings with the search engines, SEO copywriting plays another important role. If keyword-rich body copy is done well, it not only brings customers to your site, it also makes them stay. Better yet, it makes them take action, whether it’s contacting you or placing an order.
Good SEO copywriting always keeps the objectives of your site in mind. It speaks to the search engine, but also resonates with your customers in a way that is meaningful to them. Professional SEO copywriters know how to achieve keyphrase saturation in copywriting without creating content that looks like it was written for the search engines and not the customer.
Contact us today for information on optimizing your website with keyword-rich body copy that converts!