A blog can be an endless sea of words or an alluring spot where readers want to lose themselves for a little while. In my own efforts to turn my blog into something of a guilty pleasure for visitors (not that I’m there yet!), I’ve found some fun toys that I’d like to share:
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With so many avenues of communication available online now, how in the cyberworld do you keep tabs on what is being said about your company, products and services, competitors and your industry in general? In her latest blog post, Mhairi Petrovic of Out-Smarts Marketing offers some suggestions for free and paid tools that will help you stay “in the know” online. Check out “Are you listening?”
Still a relatively new concept for many companies, SEO or Search Engine Optimization can seem like a magic pill. While it doesn’t happen overnight, in time, your newly SEO-ed site begins to rise in the rankings. You may notice you have more visitors, and maybe you start to see an increase in conversions or sales. These shifts must mean your SEO is working. Now that that’s done, you can relax, right?
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