keyword research Tag Archive

A neophyte guide to using keywords – Part 2

Making Peruvian Inca Textiles

photo credit: Jayegirl99

How to weave keywords into your copy

In our last post, we outlined some basic strategies for researching your keywords or keyphrases. Assuming that you now have a list of keywords you are confident your potential customers are searching with, it’s time to weave them into your site. continue reading »

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March 03rd, 2010

Posted in: SEO copy, Web copy, Web development

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A neophyte guide to keyword research – Part 1

connecting search to social networks
Creative Commons License photo credit: Search Engine People Blog

What’s a keyword?

Keywords (or keyphrases) are the words people type in the Google box to find something specific on the web.

Why do I care?

Let’s say you run a daycare centre in Toronto. A searcher types “Toronto daycare centre” in the search box, and you just happen to have this phrase on your site. continue reading »

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February 08th, 2010

Posted in: SEO

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