Recently, I attended a WHO meeting, where I found myself in a very different type of group. WHO stands for Women in a Home Office. It’s an amazing Canada-wide organization founded by Anne Stone. I met published authors, accomplished professional coaches, wellness consultants, and the list goes on. Needless to say, I was extremely impressed with the calibre of members, and most of all with their desire to support and help each other.

At the end of the meeting, I was inundated with business cards and questions about the web and SEO. I realized that while I have been immersed in SEO for several years, I often take it for granted that everyone else just “gets it.” In actual fact, to many people the web and SEO is still a huge question mark.

While feeding off the energy and insight of others in our industry is important, sometimes we simply need to go back to basics. Listening to questions from those who don’t live and breathe our work like we do, and answering in a way that “turns the light on” can introduce us to a wealth of new prospects.

No related posts.