photo credit: Search Engine People Blog
Keywords (or keyphrases) are the words people type in the Google box to find something specific on the web.
Let’s say you run a daycare centre in Toronto. A searcher types “Toronto daycare centre” in the search box, and you just happen to have this phrase on your site. continue reading »
Still a relatively new concept for many companies, SEO or Search Engine Optimization can seem like a magic pill. While it doesn’t happen overnight, in time, your newly SEO-ed site begins to rise in the rankings. You may notice you have more visitors, and maybe you start to see an increase in conversions or sales. These shifts must mean your SEO is working. Now that that’s done, you can relax, right?
My friend Mhairi Petrovic of Out Smarts has just written a great post on “10 easy ways to optimize your site.” Take a look. It’s worth a read for those who aren’t “technodweebs.”
When Mhairi Petrovic of Out-Smarts asked me to do a podcast with her on SEO writing, I was very hesitant at first. I had worked on podcasts for clients before, but never imagined myself actually being in one. Mhairi assured me that it was very casual and relaxed – so I agreed to do it.
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