Freelance web and seo copywriting from Mud Creative » web writer

Giving credit on the web where it’s due

louise — Tue, 21 Oct 2008 14:35:42 +0000

I’m currently working on a site that I’m very excited about for a number of reasons. I have been teamed up with some great and talented people. The client respects our work. And this site utilizes my SEO writing ability to the max. It’s a chance for me to show my stuff.

So, in a brief moment of selfishness, I asked the web developer if we could add a writing credit to the bottom. I was told that the only credit added is “Website designed by…”

Is this fair? Not to take away from designers and developers, but web writers put a lot of sweat equity into their projects too. Isn’t it possible that someone reading a particularly good site would want to know who wrote it, and how they can get in touch with that person?

I just did a quick search for “website credits” and found that there are actually sites that give credit to the whole team with a website credits link at the bottom of the page. I also checked my own site, and discovered that my web developer, Christine Rondeau at Bluelime Media didn’t even add her credit!

I think Christine should take credit for her work, as well as Barbara Bruener of Blue Citrus, who designed the site. And while we’re at it….I think I will add my name to the list.

Three things you need to know before talking to a web developer

Top ten grammar mistakes on Web pages

louise — Wed, 20 Feb 2008 23:58:52 +0000

Shortly after posting the article on “Blogging. An excuse for poor communication?,” I came across an excellent article by Robin Nobles at Search Engine Workshops called The top ten grammar errors that haunt Web pages. Robin points out that “our websites are our online storefronts, and if our sites are full of errors, what does that say about our professional image?”

In this frank discussion about grammar, Robin talks about many of the more common mistakes people make as well as some spelling issues that are specific to the web world. It’s well worth a read for anyone who is confused about web site vs. website or e-mail vs. email. And what’s the plural of e-mail anyway? You may be surprised!

Blogging. An excuse for poor communication?

Don’t love ‘em and leave ‘em

louise — Wed, 16 Jan 2008 17:25:29 +0000

I recently received a wonderful collection of 20 nuggets of marketing wisdom from m marketing inc., called “what works.”

Each nugget is clever and insightful, but one especially hits a personal note. Number 9 is “Don’t love ‘em and leave ‘em.” The copy reads: “Make sure your customers know how much you value them. And all it takes sometimes is a thank you. Share with them your plans and let them be inspired by what’s coming.”

It occurred to me that here I am, a recent transplant to Calgary, Alberta, from Southern Ontario, on the cusp of a new life, new business and new opportunities. What must my existing clients and business partners be thinking? Do they feel that they’ve been loved and left? I hope not.

Let me just say thank you to all of you who have supported me in my professional career and helped to shape the writer I’ve become. As my business evolves from here, I will be sure to keep you informed on new offerings and expertise that may be helpful to you in building your own businesses. I’m excited to see what’s around the next corner, and I’m taking you all with me!

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