writing copy Tag Archive

My new mantra – I want copywriting work that makes me feel good

“So, what kind of writing do you like to do?”

I can’t count how many times I’ve been asked this question in a meeting with a potential client. And in more than twenty years in the business, I have always given a very similar pat answer. continue reading »

Bookmark and Share

Want better copywriting? Take a shovel to it!

I’m not what you would call a good gardener – but my friend Janine is. It seems that with a simple flick of her green thumb, Janine’s gardens magically transform into captivating arrays of colour, fragrance and style. When she offered to bring her special touch to my sad front garden, I jumped at the chance.

While digging in the dirt and learning how to make my garden grow, it struck me that there were some definite similarities between creating a beautiful garden and writing engaging copy.

continue reading »

Bookmark and Share

BLOG CATEGORIES

RECENT COMMENTS

  • Photographer London"This is just a tiny vulcano, but the mud bath is delicious! See below."
  • John"We loved our trip to greece and the island hopping is the best way to see greece and all its beauty"
  • James (Release Wire)"I’d agree that you can get a lot of value from free press release websites. I’ve..."