“So, what kind of writing do you like to do?”
I can’t count how many times I’ve been asked this question in a meeting with a potential client. And in more than twenty years in the business, I have always given a very similar pat answer. continue reading »
I’m not what you would call a good gardener – but my friend Janine is. It seems that with a simple flick of her green thumb, Janine’s gardens magically transform into captivating arrays of colour, fragrance and style. When she offered to bring her special touch to my sad front garden, I jumped at the chance.
While digging in the dirt and learning how to make my garden grow, it struck me that there were some definite similarities between creating a beautiful garden and writing engaging copy.
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