Louise Desmarais

B2B writer, marketing writer, SEO copywriter

Who knew where my love of words would take me? I never imagined I would land in the world of digital marketing and communications. Heck, I never even knew it existed!

Yet, over the past thirty-plus years I have been very lucky to find people who believe in me, and like the way I create their stories for them.

I was a television writer/producer in Alberta, a promotions and advertising copywriter with numerous Toronto agencies, and a partner and SEO writer over at Azura Marketing.

I have also been an independent writer since my 30-year old son was barely one.

Being a lone wolf has given me the chance to work on some pretty plum brands like TELUS, TELUS Health, Visa, Sears Canada, Kraft, Lipton, Shoppers Drug Mart, Manulife, Dell Computers, and Western Financial Group.

It’s been quite a ride and it’s not over yet.

Today from my office in beautiful Kelowna, B.C., I operate Mud Creative (It was formerly called Sandbox Creative. I just added some water, stirred it up and ….see what I did there?) Clients of Mud Creative are spread out from Toronto and London, Ontario to Calgary, Alberta and Vancouver, B.C. as well as parts of the U.S.

Mud Creative is a writing company that works with clients to develop their story or brand message for the web, video or print materials. As the “keeper of their stories,” I ensure brand and tone consistency from touch-point to touch-point.

With my Mac, a handful of my favourite pens (Touch my Pentel Fine Point Black with comfort zone grip and you’re dead!) and lots of paper I string words together for Mud clients. Most importantly though, I keep it real with language that is engaging and accessible to all audiences. It’s not any more complicated than that – nor does it need to be.

Need a writer? My Pentel is poised.

Don’t agonize over those elusive words. Let me do it for you. Contact me if you need a solid marketing communications writer, SEO writer or web copywriter.