Get your story straight with the help of a writer
If you look at your web pages, blog posts, newsletters and print collateral, are they telling a consistent story? Are the words and images a current reflection of your business today…or a rear view mirror of what your business used to be?
If your materials are presenting a fractured image, they get re-purposed by others that way. Soon, your brand starts to get very fuzzy around the edges. And that’s not good. You need a writer to help you get your story straight.
The importance of a tight brand
Your brand is your company crusader with its own personality and style. It recognizes and understands your customers, and knows how to relate to them. It represents the experience your customers have when they do business with you.
Your brand is your voice too. The words you use, the tone your writing takes, the style of your web copy – all of this needs to speak with one voice. If you have multiple materials that have been developed by different writers over time, chances are your brand essence is no longer coming through.
Most importantly, your brand must be authentic. It is a true, honest representation of what your company really is.
We’ll be the “keeper of your story”
We’ll ensure that your brand stays true and your voice is consistent from touch-point to touch-point. No matter where your company is exposed to your customers and prospects – online, in video or through an email blast, all your materials will be pulling on the same rope.
Are your marketing materials sending mixed messages? Talk to us about working with a writer to get your story straight today.