When you need information, advice or directions, where do you go? If you’re like most people on the planet, your go-to source is the Internet. You can literally find anything about everything on the Internet.
There is more digital content on the web than we can possibly consume in a lifetime. Which may be great if you’re a searcher. But if you’re a company that wants to build a strong connection with your prospects and customers…not so much.
How do you make your message stand out in the Internet quagmire? Read More
Keywords (or keyphrases) are the words people type in the Google box to find something specific on the web.
Why do I care?
Let’s say you run a daycare centre in Toronto. A searcher types “Toronto daycare centre” in the search box, and you just happen to have this phrase on your site. Read More
Today is Monday – the beginning of a whole new week.
I feel like a runner at the start line. Anything can happen now. The phone will ring or an email will come in, and I’ll be off – pounding at the keyboard, draining the coffee pot, feeling the rush of excitement, and soon…. bending under the weight of the stress. Read More
Online press releases are perfect for an SEO tactic called “link building.” Link building is the process of creating inbound links to your site from other sites. The more inbound links your site has pointing to it, the more popular your site is perceived to be by the engines. And that bodes well for your rankings. Read More
It’s the Christmas season. Do you know how I know?
I know it’s Christmas because I have no fewer than five lists on the go. My gift list, a secret gift list for my kids and husband, a list of year-end projects to complete, today’s MUD to do list, my grocery list… you get the picture.
Last week, I tuned into another valuable webinar hosted by PRWeb with Greg Jarboe, President and CEO of SEO-PR.
As we all know the Internet has changed the face of the press release. But what’s more, the web has changed the way we measure the effectiveness of it. Read More
Louise helped us develop a “flavour” for the M&M Meat Shops flyers, and other direct mail pieces, which are distributed Canada-wide. Copy requirements were often last minute to meet impossible deadlines, yet the work was always delivered on time, and in impeccable fashion.
When you need information, advice or directions, where do you go? If you’re like most people on the planet, your go-to source is the Internet. You can literally find anything about everything on the Internet.
