December 10, 2019
There’s a lot of love for videos on the internet these days.
Social Media Week says that by 2022, the number of videos crossing the internet per second will approach 1 million translating into 82 percent of all online traffic.
If you’re considering making explainer or micro-learning videos part of your marketing strategy, make sure they have these four key ingredients to make them resonate and stick with your viewers. Read More
March 25, 2017
When you need information, advice or directions, where do you go? If you’re like most people on the planet, your go-to source is the Internet. You can literally find anything about everything on the Internet.
There is more digital content on the web than we can possibly consume in a lifetime. Which may be great if you’re a searcher. But if you’re a company that wants to build a strong connection with your prospects and customers…not so much.
How do you make your message stand out in the Internet quagmire? Read More
May 11, 2015
Here’s a sad, typical scenario in my world:
The client wants a website.
The client hires a web designer.
The client says he’ll provide the words.
The website sits… for days, weeks, even months.
It may look pretty – but it has no words. It’s like a skeleton waiting for someone to put flesh on its bones. Where is the website copy? Read More
November 08, 2014
OK, that sounds more painful than it is. But the point is your “brand” may be suffering from an identity crisis. Read More
October 26, 2014
Of course that’s an absurd question. We don’t sell to search engines – we sell to humans.
And yet, so many websites tend to pander to the search engines. Why? For top rankings, of course. Read More
February 08, 2010
photo credit: Search Engine People Blog
Keywords (or keyphrases) are the words people type in the Google box to find something specific on the web.
Let’s say you run a daycare centre in Toronto. A searcher types “Toronto daycare centre” in the search box, and you just happen to have this phrase on your site. Read More
January 25, 2010
Today is Monday – the beginning of a whole new week.
I feel like a runner at the start line. Anything can happen now. The phone will ring or an email will come in, and I’ll be off – pounding at the keyboard, draining the coffee pot, feeling the rush of excitement, and soon…. bending under the weight of the stress. Read More
January 14, 2010
Online press releases are perfect for an SEO tactic called “link building.” Link building is the process of creating inbound links to your site from other sites. The more inbound links your site has pointing to it, the more popular your site is perceived to be by the engines. And that bodes well for your rankings. Read More
December 18, 2009
I know it’s Christmas because I have no fewer than five lists on the go. My gift list, a secret gift list for my kids and husband, a list of year-end projects to complete, today’s MUD to do list, my grocery list… you get the picture.
December 08, 2009
Creative Commons License” photo credit: Jonty Wareing
In just a few mighty words, you are making a statement that:
It sounds simple enough, doesn’t it?
The difference between good writing and Louise’s writing is the difference between copy that makes you think, “Yeah, that’s pretty good I guess.” and copy that makes you sit up, smack your head and say, “Man, why haven’t I been saying that all along?!” She makes precision and clarity look and feel effortless.