Blogging

Wouldn’t you just love to know what people are saying about your business on the Internet? Whether positive or negative (or dead silence, which is not great either), understanding how your company is perceived by others is an important part of knowing how to shape your product or service to satisfy them.

Mhairi Petrovic of Out-Smarts provided this valuable list of free tools in her January newsletter so you can be your own personal fly on the wall. She has kindly offered to let me post it on my blog.

Take it away Mhairi…. continue reading »

A blog can be an endless sea of words or an alluring spot where readers want to lose themselves for a little while. In my own efforts to turn my blog into something of a guilty pleasure for visitors (not that I’m there yet!), I’ve found some fun toys that I’d like to share:
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Poor Sue Horner of Red Jacket Diaries has lost her blogging mojo. I enjoy Sue’s lighthearted style. She’s witty, insightful and always gives me something interesting to think about. Sue’s latest post is no exception. And since I wouldn’t want Sue to stop blogging due to a case of misplaced mojo, I wanted to share some tips that I’ve picked up along the way:

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Today I had tea with a group of entrepreneurial women at the monthly WHO (Women in a Home Office) meeting. I was invited to share what I know about creating a flow of traffic to one’s website. Among other things, we discussed the importance of having and maintaining a blog as part of a strategy to increase exposure. This is a synopsis of my presentation:

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Shortly after posting the article on “Blogging. An excuse for poor communication?,” I came across an excellent article by Robin Nobles at Search Engine Workshops called The top ten grammar errors that haunt Web pages. continue reading »