4 ways to make explainer video content sticky

December 10, 2019

People in the shape of videos playback button

There’s a lot of love for videos on the internet these days.

Social Media Week says that by 2022, the number of videos crossing the internet per second will approach 1 million translating into 82 percent of all online traffic.

If you’re considering making explainer or micro-learning videos part of your marketing strategy, make sure they have these four key ingredients to make them resonate and stick with your viewers. Read more

Bringing your brand into alignment

November 08, 2014

Is your brand cowering in the corner, whipped into submission over the years by several writers taking a stab at it?

OK, that sounds more painful than it is. But the point is your “brand” may be suffering from an identity crisis. Read more

Why climb an active volcano? Because it’s there!

September 02, 2008

Part of the islands surrounding Santorini is Nea Kameni, an active volcano that is literally a barren mountain of pitch-black lava rock. Nea Kameni is host to thousands of walkers who brave the trek to the top. We decide to enlist.

Read more

Don’t love ‘em and leave ‘em

January 16, 2008

Balloon HeartI recently received a wonderful collection of 20 nuggets of marketing wisdom from m marketing inc., called “what works.”

Each nugget is clever and insightful, but one especially hits a personal note. Read more