Web content
March 25, 2017
When you need information, advice or directions, where do you go? If you’re like most people on the planet, your go-to source is the Internet. You can literally find anything about everything on the Internet.
There is more digital content on the web than we can possibly consume in a lifetime. Which may be great if you’re a searcher. But if you’re a company that wants to build a strong connection with your prospects and customers…not so much.
How do you make your message stand out in the Internet quagmire? Read more
May 11, 2015
Here’s a sad, typical scenario in my world:
The client wants a website.
The client hires a web designer.
The client says he’ll provide the words.
The website sits… for days, weeks, even months.
It may look pretty – but it has no words. It’s like a skeleton waiting for someone to put flesh on its bones. Where is the website copy? Read more
November 08, 2014
Is your brand cowering in the corner, whipped into submission over the years by several writers taking a stab at it?
OK, that sounds more painful than it is. But the point is your “brand” may be suffering from an identity crisis. Read more
October 26, 2014
Of course that’s an absurd question. We don’t sell to search engines – we sell to humans.
And yet, so many websites tend to pander to the search engines. Why? For top rankings, of course. Read more
February 08, 2010
photo credit: Search Engine People Blog
What’s a keyword?
Keywords (or keyphrases) are the words people type in the Google box to find something specific on the web.
Why do I care?
Let’s say you run a daycare centre in Toronto. A searcher types “Toronto daycare centre” in the search box, and you just happen to have this phrase on your site. Read more
June 22, 2009
Today I had tea with a group of entrepreneurial women at the monthly WHO (Women in a Home Office) meeting. I was invited to share what I know about creating a flow of traffic to one’s website. Among other things, we discussed the importance of having and maintaining a blog as part of a strategy to increase exposure. This is a synopsis of my presentation:
Read more
June 08, 2009
I’m not what you would call a good gardener – but my friend Janine is. It seems that with a simple flick of her green thumb, Janine’s gardens magically transform into captivating arrays of colour, fragrance and style. When she offered to bring her special touch to my sad front garden, I jumped at the chance.
While digging in the dirt and learning how to make my garden grow, it struck me that there were some definite similarities between creating a beautiful garden and writing engaging copy.
April 05, 2009
Still a relatively new concept for many companies, SEO or Search Engine Optimization can seem like a magic pill. While it doesn’t happen overnight, in time, your newly SEO-ed site begins to rise in the rankings. You may notice you have more visitors, and maybe you start to see an increase in conversions or sales. These shifts must mean your SEO is working. Now that that’s done, you can relax, right?
Wrong.
Read more
February 20, 2008
Shortly after posting the article on “Blogging. An excuse for poor communication?,” I came across an excellent article by Robin Nobles at Search Engine Workshops called The top ten grammar errors that haunt Web pages. Read more
