Copywriting

5 things your digital content needs to be hands-down amazing

March 25, 2017

2017-03-25_11-03-40When you need information, advice or directions, where do you go? If you’re like most people on the planet, your go-to source is the Internet. You can literally find anything about everything on the Internet.

There is more digital content on the web than we can possibly consume in a lifetime. Which may be great if you’re a searcher. But if you’re a company that wants to build a strong connection with your prospects and customers…not so much.

How do you make your message stand out in the Internet quagmire? Read more

Why website writing should not be a DIY project

May 11, 2015

website writing - man at computerHere’s a sad, typical scenario in my world:

The client wants a website.

The client hires a web designer.

The client says he’ll provide the words.

The website sits… for days, weeks, even months.

It may look pretty – but it has no words. It’s like a skeleton waiting for someone to put flesh on its bones. Where is the website copy? Read more

Bringing your brand into alignment

November 08, 2014

Is your brand cowering in the corner, whipped into submission over the years by several writers taking a stab at it?

OK, that sounds more painful than it is. But the point is your “brand” may be suffering from an identity crisis. Read more

Taglines – how copywriters say it all in three or four words

December 08, 2009

Anatomicals
Creative Commons License” photo credit: Jonty Wareing

For their size, taglines sure carry a lot of weight.

In just a few mighty words, you are making a statement that:

  • Explains what your business is really about
  • Conveys your promise to your clients
  • Works for today – and has legs for tomorrow
  • Touches an emotional chord with the reader
  • Is easy for your target market to “get”
  • Has “stand-out” value

It sounds simple enough, doesn’t it?

It isn’t.

Read more

Want better copywriting? Take a shovel to it!

June 08, 2009

I’m not what you would call a good gardener – but my friend Janine is. It seems that with a simple flick of her green thumb, Janine’s gardens magically transform into captivating arrays of colour, fragrance and style. When she offered to bring her special touch to my sad front garden, I jumped at the chance.

While digging in the dirt and learning how to make my garden grow, it struck me that there were some definite similarities between creating a beautiful garden and writing engaging copy.

Read more

Giving credit on the web where it’s due

October 21, 2008

I’m currently working on a site that I’m very excited about for a number of reasons. I have been teamed up with some great and talented people. The client respects our work. And this site utilizes my SEO writing ability to the max. It’s a chance for me to show my stuff.

So, in a brief moment of selfishness, I asked the web developer if we could add a writing credit to the bottom. I was told that the only credit added is “Website designed by…”

Read more

Blogging. An excuse for poor communication?

February 06, 2008

The wonderful thing about blogging is it provides an open forum for musings, information sharing, and conversation between people with similar interests. Not to mention that it adds fresh content to a website, which is good for SEO rankings and link generation.

But often blogging, especially commenting on blogs, is done when the mood to say something strikes. Read more