SEO

5 things your digital content needs to be hands-down amazing

March 25, 2017

2017-03-25_11-03-40When you need information, advice or directions, where do you go? If you’re like most people on the planet, your go-to source is the Internet. You can literally find anything about everything on the Internet.

There is more digital content on the web than we can possibly consume in a lifetime. Which may be great if you’re a searcher. But if you’re a company that wants to build a strong connection with your prospects and customers…not so much.

How do you make your message stand out in the Internet quagmire? Read more

How much did Google buy from you last month?

October 26, 2014

Of course that’s an absurd question. We don’t sell to search engines – we sell to humans.

And yet, so many websites tend to pander to the search engines. Why? For top rankings, of course. Read more

A neophyte guide to understanding keywords

February 08, 2010

connecting search to social networks
photo credit: Search Engine People Blog

What’s a keyword?

Keywords (or keyphrases) are the words people type in the Google box to find something specific on the web.

Why do I care?

Let’s say you run a daycare centre in Toronto. A searcher types “Toronto daycare centre” in the search box, and you just happen to have this phrase on your site. Read more

SEO. The quicker fixer upper – NOT!

April 05, 2009

Still a relatively new concept for many companies, SEO or Search Engine Optimization can seem like a magic pill. While it doesn’t happen overnight, in time, your newly SEO-ed site begins to rise in the rankings. You may notice you have more visitors, and maybe you start to see an increase in conversions or sales. These shifts must mean your SEO is working. Now that that’s done, you can relax, right?

Wrong.

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Giving credit on the web where it’s due

October 21, 2008

I’m currently working on a site that I’m very excited about for a number of reasons. I have been teamed up with some great and talented people. The client respects our work. And this site utilizes my SEO writing ability to the max. It’s a chance for me to show my stuff.

So, in a brief moment of selfishness, I asked the web developer if we could add a writing credit to the bottom. I was told that the only credit added is “Website designed by…”

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