Online press releases

Why free press release sites may be all you need

January 14, 2010

Online press releases are perfect for an SEO tactic called “link building.” Link building is the process of creating inbound links to your site from other sites. The more inbound links your site has pointing to it, the more popular your site is perceived to be by the engines. And that bodes well for your rankings. Read more

SEO. The quicker fixer upper – NOT!

April 05, 2009

Still a relatively new concept for many companies, SEO or Search Engine Optimization can seem like a magic pill. While it doesn’t happen overnight, in time, your newly SEO-ed site begins to rise in the rankings. You may notice you have more visitors, and maybe you start to see an increase in conversions or sales. These shifts must mean your SEO is working. Now that that’s done, you can relax, right?


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Shipping your online press release overseas – different story

November 06, 2008

In case you haven’t discovered the amazing webinars that PRNewswire offers, I highly recommend them.

One of my clients has hired me to write press releases for the European market. As part of my research, I attended the PRNewswire webinar called “Communicating your message globally on a tight budget.” I believe that the webinar can be accessed in the PRNewswire archives, but here are some nuggets I came away with: Read more