Posts Tagged: themes

Taglines – how copywriters say it all in three or four words

December 08, 2009

Creative Commons License” photo credit: Jonty Wareing

For their size, taglines sure carry a lot of weight.

In just a few mighty words, you are making a statement that:

  • Explains what your business is really about
  • Conveys your promise to your clients
  • Works for today – and has legs for tomorrow
  • Touches an emotional chord with the reader
  • Is easy for your target market to “get”
  • Has “stand-out” value

It sounds simple enough, doesn’t it?

It isn’t.

Read more