February 08, 2010
photo credit: Search Engine People Blog
What’s a keyword?
Keywords (or keyphrases) are the words people type in the Google box to find something specific on the web.
Why do I care?
Let’s say you run a daycare centre in Toronto. A searcher types “Toronto daycare centre” in the search box, and you just happen to have this phrase on your site. Read more
April 05, 2009
Still a relatively new concept for many companies, SEO or Search Engine Optimization can seem like a magic pill. While it doesn’t happen overnight, in time, your newly SEO-ed site begins to rise in the rankings. You may notice you have more visitors, and maybe you start to see an increase in conversions or sales. These shifts must mean your SEO is working. Now that that’s done, you can relax, right?
November 15, 2008
When Mhairi Petrovic of Out-Smarts asked me to do a podcast on SEO writing, I was very hesitant at first. I had worked on podcasts for clients before, but never imagined myself actually being in one. Mhairi assured me that it was very casual and relaxed – so I agreed to do it.