March 25, 2017
When you need information, advice or directions, where do you go? If you’re like most people on the planet, your go-to source is the Internet. You can literally find anything about everything on the Internet.
There is more digital content on the web than we can possibly consume in a lifetime. Which may be great if you’re a searcher. But if you’re a company that wants to build a strong connection with your prospects and customers…not so much.
How do you make your message stand out in the Internet quagmire? Read More
May 11, 2015
Here’s a sad, typical scenario in my world:
The client wants a website.
The client hires a web designer.
The client says he’ll provide the words.
The website sits… for days, weeks, even months.
It may look pretty – but it has no words. It’s like a skeleton waiting for someone to put flesh on its bones. Where is the website copy? Read More
November 08, 2014
Is your brand cowering in the corner, whipped into submission over the years by several writers taking a stab at it?
OK, that sounds more painful than it is. But the point is your “brand” may be suffering from an identity crisis. Read More
October 26, 2014
Of course that’s an absurd question. We don’t sell to search engines – we sell to humans.
And yet, so many websites tend to pander to the search engines. Why? For top rankings, of course. Read More
February 08, 2010
photo credit: Search Engine People Blog
What’s a keyword?
Keywords (or keyphrases) are the words people type in the Google box to find something specific on the web.
Why do I care?
Let’s say you run a daycare centre in Toronto. A searcher types “Toronto daycare centre” in the search box, and you just happen to have this phrase on your site. Read More
January 25, 2010
Today is Monday – the beginning of a whole new week.
I feel like a runner at the start line. Anything can happen now. The phone will ring or an email will come in, and I’ll be off – pounding at the keyboard, draining the coffee pot, feeling the rush of excitement, and soon…. bending under the weight of the stress. Read More
January 14, 2010
Online press releases are perfect for an SEO tactic called “link building.” Link building is the process of creating inbound links to your site from other sites. The more inbound links your site has pointing to it, the more popular your site is perceived to be by the engines. And that bodes well for your rankings. Read More
December 18, 2009
It’s the Christmas season. Do you know how I know?
I know it’s Christmas because I have no fewer than five lists on the go. My gift list, a secret gift list for my kids and husband, a list of year-end projects to complete, today’s MUD to do list, my grocery list… you get the picture.
December 08, 2009
photo credit: Jonty Wareing
For their size, taglines sure carry a lot of weight.
In just a few mighty words, you are making a statement that:
- Explains what your business is really about
- Conveys your promise to your clients
- Works for today – and has legs for tomorrow
- Touches an emotional chord with the reader
- Is easy for your target market to “get”
- Has “stand-out” value
It sounds simple enough, doesn’t it?
October 30, 2009
Last week, I tuned into another valuable webinar hosted by PRWeb with Greg Jarboe, President and CEO of SEO-PR.
As we all know the Internet has changed the face of the press release. But what’s more, the web has changed the way we measure the effectiveness of it. Read More