I’m still standing – just in a different place.
If you’re checking my blog and wondering where the heck I’ve been, I just want to say “Thank you for dropping by!” I didn’t fall off the face of the blogosphere, I’m just trying a new avenue.
After years of working as an independent copywriter and SEO writer, I have formed a new company with a partner – my long-time colleague and SEO mentor, Pat Assad.
Our company is called Azura Marketing. Our tagline, “We work the web for you,” encapsulates exactly what we do for our clients. Keeping pace with the ever-quickening pulse of online marketing, we can help you realize the rich opportunities of the new frontier.
The right mix of Internet marketing strategies can:
- Give your website stand-out power with SEO and PPC
- Help you connect with your Internet audience on a personal level with SEO copywriting
- Create a site that is a hub of interactive activity with SEO-friendly website design and programming
- Ensure that you’re mixing and mingling at all the web hot spots for your industry with social media
- Position you as the go-to expert in your field
- Turn your site into a sales-building machine
- Improve conversion rates
- Create meaningful, long-term relationships with your clients and prospects through email marketing
Let’s face it. Between PPC, SEO, Facebook, Twitter, blogs, autoresponders, and more, the web has become an intricate digital labyrinth. Just talking about this stuff can send most people into a tailspin – let alone actually doing it.
That’s where we come in. Between our two heads, we have more than two decades of experience working in web environments. And many of our clients have watched their websites (and profits) soar to new heights with our help.
If you want to set your site higher, please visit us at Azura Marketing.
Again – many thanks for checking in on Mud Creative. I hope that we can continue our professional relationship on the other side.
A neophyte guide to using keywords – Part 2
photo credit: Jayegirl99
How to weave keywords into your copy
In our last post, we outlined some basic strategies for researching your keywords or keyphrases. Assuming that you now have a list of keywords you are confident your potential customers are searching with, it’s time to weave them into your site. continue reading »
A neophyte guide to keyword research – Part 1

photo credit: Search Engine People Blog
What’s a keyword?
Keywords (or keyphrases) are the words people type in the Google box to find something specific on the web.
Why do I care?
Let’s say you run a daycare centre in Toronto. A searcher types “Toronto daycare centre” in the search box, and you just happen to have this phrase on your site. continue reading »
Do you feed off pressure?
Today is Monday – the beginning of a whole new week.
I feel like a runner at the start line. Anything can happen now. The phone will ring or an email will come in, and I’ll be off – pounding at the keyboard, draining the coffee pot, feeling the rush of excitement, and soon…. bending under the weight of the stress. continue reading »
Free Social Media Listening Tools
Wouldn’t you just love to know what people are saying about your business on the Internet? Whether positive or negative (or dead silence, which is not great either), understanding how your company is perceived by others is an important part of knowing how to shape your product or service to satisfy them.
Mhairi Petrovic of Out-Smarts provided this valuable list of free tools in her January newsletter so you can be your own personal fly on the wall. She has kindly offered to let me post it on my blog.



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