Wouldn’t you just love to know what people are saying about your business on the Internet? Whether positive or negative (or dead silence, which is not great either), understanding how your company is perceived by others is an important part of knowing how to shape your product or service to satisfy them.

Mhairi Petrovic of Out-Smarts provided this valuable list of free tools in her January newsletter so you can be your own personal fly on the wall. She has kindly offered to let me post it on my blog.

Take it away Mhairi…. continue reading »

Online press releases are perfect for an SEO tactic called “link building.” Link building is the process of creating inbound links to your site from other sites. The more inbound links your site has pointing to it, the more popular your site is perceived to be by the engines. And that bodes well for your rankings. continue reading »

It’s the Christmas season. Do you know how I know?

I know it’s Christmas because I have no fewer than five lists on the go. My gift list, a secret gift list for my kids and husband, a list of year-end projects to complete, today’s MUD to do list, my grocery list…you get the picture.

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I found this rich information-packed post on the Outsmarts Marketing blog. Definitely worth a read. I am still extracting nuggets from it to improve my own Twitter presence.