July 22, 2009
Poor Sue Horner of Red Jacket Diaries has lost her blogging mojo. I enjoy Sue’s lighthearted style. She’s witty, insightful and always gives me something interesting to think about. Sue’s latest post is no exception. And since I wouldn’t want Sue to stop blogging due to a case of misplaced mojo, I wanted to share some tips that I’ve picked up along the way:
July 16, 2009
Have you heard this one? “I just don’t get Twitter.”
Twitter is a free service that lets you micro-blog at whim using just 140 characters to say something really deep – or something terribly shallow, depending on your mood.
For months, my Twitter page said the same thing: “Trying to find out what’s in Twitter for me.” My picture was the generic Twitter icon. Every now and then, I would look at people’s tweets, shrug and do something else. Then something changed…
July 06, 2009
Editor’s Note: This week’s post comes from Cheryl Wituik of Vortex Visual Concepts, a Registered Graphic Designer from London, Ontario. Cheryl likes to put a different spin on all things design, and in this article she talks about how filling white space with nothin’ at all is actually a good thing!
The title of William Shakespeare’s classic comedy, taken literally, implies that a great fuss is being made over something insignificant, or unimportant. However, I’ve borrowed this title to illustrate just the opposite can be true when talking about graphic design and layout.
June 22, 2009
Today I had tea with a group of entrepreneurial women at the monthly WHO (Women in a Home Office) meeting. I was invited to share what I know about creating a flow of traffic to one’s website. Among other things, we discussed the importance of having and maintaining a blog as part of a strategy to increase exposure. This is a synopsis of my presentation:
June 08, 2009
I’m not what you would call a good gardener – but my friend Janine is. It seems that with a simple flick of her green thumb, Janine’s gardens magically transform into captivating arrays of colour, fragrance and style. When she offered to bring her special touch to my sad front garden, I jumped at the chance.
While digging in the dirt and learning how to make my garden grow, it struck me that there were some definite similarities between creating a beautiful garden and writing engaging copy.
April 05, 2009
Still a relatively new concept for many companies, SEO or Search Engine Optimization can seem like a magic pill. While it doesn’t happen overnight, in time, your newly SEO-ed site begins to rise in the rankings. You may notice you have more visitors, and maybe you start to see an increase in conversions or sales. These shifts must mean your SEO is working. Now that that’s done, you can relax, right?
March 25, 2009
These days, it’s not unusual to conduct business with team members in different cities or countries. Recently, I had an opportunity to work on an exciting project along with other individuals who were also outsourced.
We “met” every week through conference calls and our project manager, working from his home office, kept everyone on track. Although we were independents, it was important that we gelled as a team to deliver the best results for our client.
March 06, 2009
I’ve been a fan of the press release distribution service, PRWeb, for several years now. The service has always been first rate. It’s easy to use and I can reach a real person by phone whenever I need to.
November 23, 2008
Close on the heels of recording my first podcast with Mhairi Petrovic of Out-Smarts Marketing, I was on the Facebook page of long-time friend and podcasting consultant, Donna Papacosta of Trafalgar Communications.
Donna’s post on How to read a podcast script and not sound like you’re reading caught my eye. Read More
November 15, 2008
When Mhairi Petrovic of Out-Smarts asked me to do a podcast on SEO writing, I was very hesitant at first. I had worked on podcasts for clients before, but never imagined myself actually being in one. Mhairi assured me that it was very casual and relaxed – so I agreed to do it.